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How Apple rules the world

The world's most valuable company is loved, and feared, because of the fanatical control it maintains over the iPhone. How long will it last? 
How Apple rules the world

Apple Inc is worth €3.07trn, more than any other firm in the world. Picture: Justin Sullivan/Getty

The legacy of the 1984 Super Bowl is an underdog story, but not the one on the field. During the third quarter, as 80m football fans watched the Los Angeles Raiders pull away from the Washington Redskins, the defending champions, a commercial showed a column of uniformed men with grey faces and shaved heads marching into a theatre.

There, a looming Big Brother figure on a giant telescreen shouted about the “glorious” unification of society into a “garden of pure ideology”. That was until a young woman sprinted forth and hurled a sledgehammer through the screen, silencing the dictator.

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