Putting the $ in sports: where the big deals of 2025 will get done

A - Athlete remuneration: Some threads to pull at: the ongoing college sport debate in the US, Olympic athletes on the road to LA28, female footballers. A savvy generation of athlete creators being asked to actively promote their sports - and who know their value. But who pays?

B - Bargaining: The WNBA players’ (Caitlin Clark and friends) decision to open up negotiations on a new deal will play out in 2025. A league still totting up losses, but on the rise; money flowing into teams, growing mainstream appeal - a lockout now would be a momentum-killer.

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