These are my favourite unisex fragrances — including the scent of the moment

Forget packaging, marketing and colour. Scents can only do one thing, and it is project a fragrance. So, what makes a scent unisex? Well, in short, hormones. For example, estrogen nourishes the nasal tissue when it fluctuates, allowing women to pick up on florals or sweetness – olfactory notes we attribute to feminine scents.

As such, the absence of this gender coding is what makes scents unisex. For example, a perfumer might take fruity notes and add them to a masculine scent, or oud and add it to a feminine one.

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