Trade mission to 'promote Ireland’s reputation in agri-food' in South Korea and Japan

92% of South Korea's beef imports came from Australia and the United States, with beef consumption on the rise among the population, this provides a major opportunity for Irish beef.
Trade mission to 'promote Ireland’s reputation in agri-food' in South Korea and Japan

(Left to right) Minister for agriculture, food, fisheries and the marine, Martin Heydon, chef Yuji Hayashi, chef Yuki Inoue, chef Kenzo Nishizawa, and Bord Bia CEO Jim O’Toole. The chefs were formally inducted this week into the Chef’s Irish Beef Club.

This week, a major Irish agri-food trade mission is taking place in the Republic of Korea and Japan.

Led by minister of agriculture, Martin Heydon, in collaboration with Bord Bia and Enterprise Ireland, the trade mission will include two ministerial meetings and visits to three cities, including two markets, two trade receptions, with 12 commercial engagements focusing on Ireland’s high-quality, sustainably-produced beef, dairy, consumer foods, and seafood.

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